Who are your shareholders? Often collectively referred to as ‘retail’ shareholders, this shareholder group is actually made up of a number of discrete segments, each with different investment motivations, attitudes, investment performance measures and communication preferences.
Additionally, it is often the case that retail shareholders have different perceptions about the business - including its performance, management and future opportunities – than larger investors. For companies with a large retail register, understanding how these shareholders view the company can be difficult given their disparate nature and the time and cost needed to engage with them.
Undertaking shareholder research can assist companies to successfully identify, prioritise and act on investors attitudes (actual or perceived) – factors that can influence a company’s reputation and market valuation.
Radar offers a comprehensive research service including scoping out the desired research outcomes, testing hypotheses, data collection and detailed analysis and interpretation.
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